Think Outside Of The Niche

You are told to pick a niche.

You are told to focus on one thing and become an expert in that narrow field.

But is that really the path to lasting success and fulfillment?

For far too long, creators have been fed the myth that they must laser-focus on a single, hyper-specific niche in order to succeed.

But this approach only breeds stress and stagnation…

You cannot grow by constantly narrowing yourself down.

You will only become trapped in a box of your own making.

The truth is, the greatest minds throughout history have been polymaths - individuals who weave together multiple passions and perspectives to create something truly exceptional.

The Rebirth of the Renaissance Mind

The internet has ushered in a new era - a renaissance where visionaries and creators can thrive.

Gone are the days of being boxed into a single, hyper-specific niche.

Instead, you now have the opportunity to become an expert in multiple domains, each one complementing and providing context to the next.

You can now explore all the different topics and skills that interest YOU.

Your audience is craving the fresh, unique perspectives that come from having diverse knowledge and experiences.

They don't want another generic expert stuck in their own little niche.

Instead, they're looking for renaissance thinkers - people who can see the connections between different fields and weave them together in novel ways.

This kind of approach is what will really make you stand out and captivate your audience.

"The future belongs to the curious, the versatile, and the unbound." - Hayden Meyer

The Proven Path to Mastering Your "Domain of Obsessions”

Step 1: Identify 3 Potential Obsessions

The first step is to identify 3 key interests that you want to explore further.

These should include:

1. An interest that has moneymaking potential

This could be a marketable skill, coaching offer, or something others are successfully making a living from online.

2. An interest that excites you and that you love talking about

This taps into your passion and enthusiasm, which will transfer great energy to your audience.

3. An interest that complements your other interests or that you're simply curious about

This will help you create unique, fusion-style perspectives that set you apart.

Step 2: Immerse Yourself in Each Obsession

Once you've identified your 3 potential obsessions, it's time to dive deep.

Follow experts, consume content, and start creating your own material related to each interest.

This immersion is crucial for developing true mastery and clarity around which obsession to prioritize.

Look for things like:

• Prominent influencers, authors, and thought leaders in each space.

• Top-performing content (articles, videos, podcasts)

• Bestselling products, programs, and offerings

Soak up as much information as you can to understand the depth and nuances of each interest area.

Step 3: Evaluate and Refine Your Choices

After spending dedicated time with each of your 3 interests, it's time to reflect and evaluate.

Ask yourself:

• Which one are you still the most excited about?

• Which one has the clearest profit potential?

• Which one complements your other interests in a unique way?

Don't be afraid to let go of interests that no longer resonate.

The goal is to hone in on the obsessions that will be the most fulfilling and profitable for you long-term.

Step 4: Choose Your Content Home Base

Once you've honed in on your primary obsession and complementary interests, it's time to choose your content home base.

This will be the main platform where you consistently share insights, build your audience, and establish yourself as an authority. (START WITH ONE)

For most creators, this home base will likely be Twitter or LinkedIn.

Both platforms have large user bases, are great for sharing content and ideas, and allow you to connect with like-minded people in your fields of interest.

Whichever you choose, be sure to optimize your profile, post consistently, and engage with others in your target communities.

This is where you'll solidify your Renaissance Mind brand and attract like-minded people who will become your unique audience.

Step 5: Maintain an 80/20 Content Strategy

As you start building traction, maintain an 80/20 content strategy on social media and other channels.

Dedicate 80% of your content to educating people on your primary obsession, from the basics to more advanced concepts.

The remaining 20% can be used to touch on your other interests and areas of curiosity.

The Renaissance Mindset

You need to embrace curiosity and constantly seek out new areas of fascination.

You must synthesize disparate ideas to uncover unique insights.

You have to cultivate a love of lifelong learning across disciplines.

You need to find the courage to defy conventional norms of specialization.

You must see yourself as a visionary rather than an expert stuck in one niche.

You have to nurture your audience's desire for fresh, integrative perspectives.

You need to weave your diverse obsessions into a cohesive personal brand.

You have to embody the spirit of the Renaissance Mind to truly thrive.

Niche experts are commodities, but polymathic visionaries shape the future.

Stagnate or elevate - the choice is yours.

"Those who obsess over mastering one domain forever limit their potential. But those who blend their diverse interests will find new levels of genius." - Hayden Meyer

That is it for today my friends,

Hope you enjoyed it,

Have an awesome week,

Stay Directed,

Hayden